Moreover, 69% of teenagers in the US report they use TikTok on a regular basis.

In the United States, 32.5% of users are in the younger population, ages ranging from 10 to 19. TikTok is widely known for its young audience. Meanwhile, Instagram’s engagement rate falters at 3.86%. Influencers, particularly amateur micro-influencers, have an engagement rate of 17.96% on the video-sharing platform. Although this figure is notably lower compared to 2020 (with 980 million downloads), TikTok remained the most downloaded app for both Apple and Android.Ĭontent creators on TikTok enjoy the highest engagement rates compared to other social media platforms.

TikTok has surpassed 745 million downloads across the App Store and Google Play as of 2021. This makes TikTok the 7th most popular social media platform, ahead of giants like Pinterest, Snapchat, and even Twitter. While the audience is largely between the ages of 16 and 24, there has been a marked increase in non-Gen Z users as the platform gets older.Īs we mentioned, TikTok has more than 1 billion active users since coming onto the scene in 2016. ġ billion users go on TikTok every month for entertainment, education, and interaction with other fellow users and content creators. Of the different genres of content you can find on the platform, Entertainment is the most popular category, with its corresponding hashtag garnering 535 billion views. TikTok connects users from all around the globe through videos on almost every niche interest. Today, TikTok extended its supported length per video post to 10 minutes long. TikTok is a social video-sharing platform where users watch, share, and engage with vertical short-form videos.

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